When it comes to search engine optimization (SEO), keywords are an integral part of success. In the past, incorporating keywords several times into the content of a site has been a common practice for ranking on Google. After updating Google’s algorithms, this approach is no longer the best way to get results.
With the Google update, the intent behind the user’s search now plays a major factor in ranking the search results. Thus, it is necessary to research the keywords for success. Let’s see what keyword research is and some of the tools available to help you.
What is keyword research?
Keywords are the phrases that users enter into a search engine when they complete an online search. These words or phrases vary depending on your business, your target audience and where the user is in the decision making process. Because there are so many variables, it can be difficult to choose which keywords to target for maximum results. Keyword research becomes useful here.
Keyword research is the process of discovering terms that users will enter into search engines that relate to your business and help you better understand how users find you. When you complete your keyword research, you will be able to see the keywords that users are currently using to find your site, what keywords your competitors are using, and similar terms that you would not have thought of before. Once you’ve completed your keyword research, you’ll be able to create targeted content that is relevant to both Google and your audience.
When a user decides to complete an online search, there are several different intent options that they can use. Google will try to predict which option the user is using and target the results to the one that makes the most sense.
The keyword research process
As mentioned above, there are several tools available to help you complete your keyword research. These tools include Moz Keyword Explorer, The Keyword Research Tool by SEMrush and UberSuggest by Neil Patel. There are several steps that come with completing your keyword research. We will break down each step and how to complete them in each tool.
The first step is to start with topics related to your business and goals to help come up with a few initial keywords. During brainstorming, we recommend that you create a spreadsheet or use a whiteboard. Designate areas for all stages of the sales funnel and cross-reference with common topics related to your business. A good place to start is to learn from your team what are some of the most frequently asked questions about your business from customers. This will help you find areas that you would otherwise have lost.
Once these missing areas have been identified, the next step is to start compiling a list of keywords and variations related to these topics. All the tools mentioned above manage this part of the process in similar ways.
Now that your keyword list has been created, it’s time to evaluate which one would work best for you. There are many factors that come into play when evaluating whether or not to target a particular keyword that includes monthly volume. difficulty score, organic clickthrough rate and cost per click.
The monthly volume is how many times the specific keyword for the month is searched for. The difficulty score will indicate how difficult it will be to rank for this keyword. This score is out of 100 and the general rule is that any keyword with a score above 60 is considered difficult to rank. Organic clickthrough rate (CTR) shows how often a user clicks on links to these non-ad keywords.
When a keyword has a low percentage it means that it is difficult to rank for that specific keyword because there are a lot of paid ads appearing in the results. The final value to consider is the cost-per-click (CPC), which shows how much someone is willing to pay for the site to rank for that keyword. CPC primarily refers to pay-per-click ads, but it’s also possible to rank for the same keyword organically.
Usually, the higher the CPC, the more valuable the keyword. Using the values above, you need to evaluate the keywords that you have included in the list and decide which of them will bring you the most traffic. CPC mainly refers to pay-per-click ads, but it is also possible to rank for the same keyword organically.
Usually, the higher the CPC, the more valuable the keyword. Using the values above, you should evaluate the keywords you have included in the list and decide which ones will bring you the most traffic. CPC primarily refers to pay-per-click ads, but it’s also possible to rank for the same keyword organically.
Usually, the higher the CPC, the more valuable the keyword. Using the values above, you should evaluate the keywords you have included in the list and decide which ones will bring you the most traffic.
You can also evaluate the keywords in your list by checking the keywords that your site already ranks for using the Google Search Console and completing a competitor analysis. Doing so is beneficial because they have already completed the keyword research process and optimized their site content, allowing you to expand what works for them.
As you evaluate your keywords, start thinking about the targeting strategy you want to use. At first glance, it may seem that the best approach is to target the highest volume keywords, but the catch with these methods is that they also have a higher difficulty score, and the keywords with the highest volume High difficulty scores take longer to be ranked.
Another approach that can be beneficial is to choose long-tail keywords with lower monthly volume, because it takes less time to rank, and the difficulty score is usually low. The strategy that works best for you will depend on your specific business goals. Once you’ve chosen the keywords you want to target, you can start writing keyword-rich content, optimized for both search engines and your customers.
Whether your business is in its infancy or has been around for decades, completing your keyword research can help you better understand your target audience and increase your search visibility. If you are not sure how to get started, contact the experts at Detedi.com. Our experienced team will teach you everything you need to know about your business to help you create a strategy that will deliver results.
Why keyword research is still a crucial part of SEO
Being relevant to the user’s search intent means being in the top results When Google ranks websites in search results, it uses simple logic: the best answers come first.
Keyword research will help you understand your target market or audience
Before worrying about how to market your product or service or how you might attract visitors to your site, it would not be helpful to first understand how your target audience will. Are you looking for or researching your products or services?
Keyword research supports optimizing your website
If you want to increase the visibility of your site and you want your site to be optimized, you must first know what you want it to be optimized for. To do this, you need to research how your target audience is looking for their products or services (which keywords or phrases) and how often (monthly or annual searches) they perform various searches. Once you have this information, you can prioritize the keywords or phrases you hope to rank in the search engine results.
Keyword research provides a perspective that determines your content management strategy
Keyword research provides rich data about what people (potentials) want to know about your industry, products, and services. If you know what information your potentials are looking for, you can more easily develop content on your website to meet their needs. . As mentioned above, keywords are still very important, but the execution or use of keywords on your site has changed – and this execution is directly related to your content marketing strategy and on-page content.