16 On-Page SEO Optimization Techniques To Generate Organic Traffic

To help blog posts and pages gain search visibility, you need to use on-page SEO to get search engines to understand, recognize, and rank your content. To help you in that process, we’ve created a on-page SEO checklist. This way, you never miss the opportunity to optimize your web pages or blog posts.

What is on-page SEO?

On-page SEO is the process of optimizing individual pages of content to get better search rankings and to generate relevant traffic. Includes tactics that help rank a single page for a main target keyword.

While on-page SEO refers to the optimization of a single page of content, it is also supported by other types of SEO. However, on-page SEO may not be enough to be well ranked. You also need an off-page SEO strategy to help your site generally look more attractive to search engines if you want to get a content page that is ranked.

  1. Do keyword research to find the most important keywords

On-page SEO starts with finding the best keyword for a particular content page. The best keyword is the phrase or term that:

It is relevant to the main topic or theme of the content. The keyword should be an accurate description of your content.

It is regularly searched by the target audience. The search volume for your keyword is high enough to drive traffic to your site from the ideal target market.

It is in the competitive power of your site. Your site has enough authority to rank above other sites that already rank for that keyword.

  1. Choose a keyword for your content

After choosing your keyword, assign it to a content page on your site. Create an editorial calendar for new content and assign a target keyword to each page.

  1. Make sure that the main keyword is not assigned to another piece of content

A main keyword should never be assigned to multiple pages of content on your site. If you assign the same keyword to multiple pages, it can cause cannibalization problems for keywords in which search engines do not know what the page is more important and therefore does not rank any of the pages. You can use a duplicate content checker to find issues like this on your site.

  1. Choose three to five related keywords for your content

Associated keywords are terms and phrases that are synonymous or semantically related to the main keyword. They are sometimes called LSI keywords or latent semantic indexing keywords. Do keyword research to find between three and five keywords that are related to your main keyword.

  1. Create a content plan for your keyword

Once you have the main keyword, develop a content plan for how you will use it. Decide if the keyword should be a blog post, advertorial or a landing page. Decide how you want it to support your marketing funnel.

Match the content with the intent of searching for keywords. Create content that provides what the user would be looking for when performing the search.

Decide where the content fits into your sales channel. Use a customer journey mapping template and create content that falls within a certain level of acquisition channel.

Create better content than currently ranked content. Examine the content that currently ranks for the keyword. Try to create a more valuable, better organized page, which contains original data, etc.

  1. Write a title that includes the main keyword

Write a title that is appealing to both search engines and the public. Serve the search engines by including the main keyword near the beginning of the title and serve the audience by writing a descriptive but concise title that tells readers why the content is valuable.

  1. Write more than 300 words

The number of words for your content will vary depending on the purpose of the page and the depth of the topic. But, as a good practice, publish pages that contain over 300 words. Target at least 800 words when possible, as more detailed posts will be more likely to rank.

  1. Write original content

Do not copy content that is already published on your site or published on other sites. Search engines may penalize your site or not rank your page if it has content that is copied or duplicated from other sites.

  1. Write high quality content

Even when creating SEO content for ranking purposes, always remember that your priority should be your readers. Create high quality, valuable, useful and well written content.

  1. Add the main keyword to create a 2-3% density of keywords

Help search engines recognize the main theme of your content by using the main keyword during the copy. As a good practice, use the term two to three times per 100 words to create a 2-3% density of keywords. Try to avoid exceeding this limit to avoid keyword stuffing issues.

  1. Use the main keyword in the first and last paragraph of the content

Show search engines that the page is closely related to the topic. Try to use the target keyword near the beginning of the first paragraph and in the final paragraph to reinforce the topic of the content. This will help search engines clarify why your content is relevant.

  1. Add relevant internal links using targeted anchor text

Links help search engines connect and understand online content. Add relevant internal links to other pages on your site and, when possible, use the keyword of the linked page as anchor text for the link.

  1. Add relevant links to high quality sites

Links to other sites also add context that helps search crawlers understand your content. So include relevant, high-quality outbound links that lead to other pages when you cite a resource or cite a source. from your content

  1. Add at least one image

Make content more interesting to readers and show search engines that you have valuable content by adding at least one image to the page.

Before uploading the image to your website, name the file with an expression that includes the main keyword for the page.

When uploading the image, also add the main keyword to the title of the image assigned to the chart.

In one final place, add the main keyword to the other image tag for the chart.

  1. Add an optimized meta description

A meta description is a combination of information that supports the meta title. It also helps search engines understand the content and is displayed on the SERPs. Add an optimized meta description that is less than 320 characters long, includes the main keyword at the front of the description, and includes a call to action that encourages readers to click.

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