Although there are many successful online channels to explore (SEO, PPC and social media, just to name a few), we recommend that you consider one of the most popular options for small businesses: content marketing. In fact, as of 2015, 87% of small business merchants use a company blog to reach new customers.
However, the fact that many people use content marketing does not mean that it is easy. In contrast, 58% of small business marketers say it is difficult to produce compelling content and 53% say the same about simply producing content on a regular basis.
Despite these challenges, content marketing can be a great way to grow your brand and business while remaining within your budget. So, if you want to get started, keep reading 5 content marketing ideas to help you get started.
Post photos and videos
People are extremely visual. Images attract our attention much more efficiently than text, and our brains can process them faster. Because of this, your content marketing strategy should include photos, videos, and other visual content.
The easiest way to do this is to simply include photos in your company’s blog posts. Of course, these should always be relevant to the topic, and authentic photos are preferable to photos stored in almost every scenario.
If you have recently changed your office space or hosted an event at your business, these are great photo opportunities. However, on a more daily basis, photos showing your product used or your employees at work can also be interesting to potential customers.
In addition to photos, videos are also a great way to grab the attention of site visitors and keep them on your pages longer. And while creating them used to require expensive equipment, it’s now as easy as pressing the record button on your smartphone.
Share case studies
If your business is small, you may have trouble figuring out exactly how your products or services work and how they can benefit potential customers. If you encounter this problem, case studies are a great option to show the results of your work.
Make a list of most of your successful clients and contact them to see if they would be comfortable as the subject of a case study on the site. In most cases, they will be more than happy to do so. Then work with your point of contact to create an accurate narrative of how working with your business has benefited them.
Start with the issues your company faced before using your product, then discuss exactly how your company approached them. Use exact facts and figures when possible and offer as much support as possible. This will not only show potential customers what you have to offer, but will also give them confidence in your ability to deliver.
Reuse existing content
Once you start seeing results from your content marketing strategy, you can consider redistributing your most popular articles and posts to other formats. By creating graphics, videos and other content based on topics that visitors have already enjoyed, you improve your chances of success right from the start.
That being said, “reuse” often requires a new approach. For example, you can redistribute a blog post about interesting customer data in an infographic, or you can take a popular guide and recreate it in video form for more details.
No matter how you do this, reusing your content should ultimately add value to your visitors. Even if this “value” is just that it’s easier to understand or more fun to look at, you’ll improve. following the overall quality of your content strategy.
Are you ready to improve your strategy?
Detedi can help you. We have experience in creating effective advertising strategies for our clients and we will do the same for you.
As you write and create blog posts, articles, and graphics for your site, you’ll quickly realize that one content takes longer than another. Some of the posts on your blog can probably be written from personal experience and completed in about an hour, while others require more time for research.
Instead of giving up on these more complex topics or canceling them because they are not worth the time, consider whether that additional or not translates into additional value for your potential customers.
Although not all content will be compelling enough to make visitors want to submit their email addresses, especially interesting or useful guides or downloads can be effective. And since this gives you the opportunity to add them to your email newsletter list, it’s well worth the effort.
Are you ready to start using content marketing for your small business?
If you want to improve your advertising strategy for your small business, but do not have the time or resources, do not hesitate to contact us! Our talented team of writers and designers at Detedi has years of experience in creating and promoting successful content and can do the same for you.