In order to survive and grow, your business needs customers. To attract customers, you need to promote your business. In the good old days, it was a matter of deciding between a leaflet, a brochure, a postcard, or an advertisement in the local newspaper.
But in today’s digital world, the possibilities are endless.
So, if you are looking for the best ways to promote your business; or even what your options are, you are in the right place.
In this post, I will cover the most effective ways to promote your business, whether you have a budget, a limited budget or some space to move. We will analyze how to spread the news about:
- Search engines (namely, Google Search and Maps).
- Social channels (including Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok and Pinterest).
- Online directory listings
- Your local community (events, sponsorships and the press).
Promoting your business is a must if you want to distance yourself from competitors and attract as many customers as possible, so let’s start with the most popular channel: Google.
How to promote your business on Google
Using Google to promote your business is crazy. Capturing over 90% of the market share is one of the best ways to reach consumers who are actively looking for solutions. Here are the best ways to use Google:
1.Create and verify your Google Company profile
Your Google Company Profile (Google’s term for your Google listing) is what allows your business to appear in Google Maps results, in the local section of Google Search results, and also – when someone types in your business name and location. your – right side The knowledge panel in the search results. As Google gets better and better at delivering its results to the search engine’s location, this free listing should be a priority.
The key to using your company profile to promote your business is to verify ownership of your listing through your free My Company Google account. Once you own the property, you can optimize your registration to appear higher in the search results and for more relevant searches.
2. Create a website
Every company needs a website, no matter how old your business or customers are. Your site is the goal for current and potential customers. Even if they find you on social media or Google, they will want to access your site and, like registering on Google, will promote your business permanently.
A good business website not only serves as a promotional tool in itself – it tells the story of your business and what you offer, provides contact information and reflects your brand personality and distinctive features – but it is also essential for measuring and improving the success of other promotional tactics.
For example, when you run ads, you need landing pages that are available on your site. When you post useful information on social networks, they should link to the homepage on your site.
Although there are completely free solutions to get a site for your business, you will almost inevitably have to switch to a form of a paid site if you are serious about promoting your business. Having your own domain name, a professional look and the ability to to scale and add functions as needed, all are essential for growth.
3. Implement search engine optimization
It is one thing for you to promote your business; it’s another thing for Google to promote your business. SEO is a set of practices that aligns your business with Google’s ranking algorithm. But because this algorithm has evolved to use machine learning and user behavior to produce the most accurate and quality results for search engines, search engine optimization is indeed search engine optimization only – especially for those looking for what you have to offer.
SEO is not just a tactic, but several tactics that work together to improve your rank. Also, because Google has good results based on location, you are just as likely to be listed on the first page of Google by large retailers – without spending any money! (Except for the cost of getting a site, of course).
SEO tactics to promote your business include:
- Add relevant keywords (based on industry and location) to specific places on your website.
- Producing original, high quality content on a regular basis with optimized images.
- Maintaining page load speed and security.
- When your business has a high level of results, Google basically promotes your business to you – and not just for anyone, but for people looking for what you have to offer.
4. Create a business blog
We just achieved this in the previous strategy, but content is such an important factor in SEO that it really deserves its own category as a promotional strategy. Sure, you can create a few posts about landmarks and events, but a profitable business blog is one that produces educational content, in the voice of your brand, around the questions and terms that your ideal customers search for on Google.
These questions and terms are called keywords, and the more content you produce by targeting these keywords, the more opportunities you create for your business to appear on search engine results pages. Examples of blog posts:
- Instructions and training positions
- Lists of strategies and resources (top 10, top 5, top 3, etc.)
- Questions or writing an interview with an industry expert
- Example / post template
- Guest posts
- Customer testimonials or case studies
- Seasonal posts
5. Distribute the content
A blog that will show you the expertise, accessibility and real desire to help your audience is the perfect promotional tool for a business. So don’t just post – promote them! On social networks, through newsletters by e-mail or even turn them into downloadable guides to help you collect potential customers. Better yet, if you produce content based on shareability, your blog posts will likely be noticed by other credible sites that will link to your site from their site or from social media feeds – promoting your business.
6. Write press releases and articles
Press releases and articles sent online increase a company’s credibility and create links. Press releases are meant to provide news information, such as opening or launching a new product. It is written as news not as an announcement and can be sent through a series of free or paid online press releases. Articles written for other sites also increase exposure and credibility. Website owners often need quality content and will post an article for free.
7. Run Google Ads
While SEO will help you get to the top of the results pages, it is a long-term strategy that can take weeks, even months, to start seeing results. For a more immediate exposure and if you have a budget, Google Ads is the way to go. Google Ads appear right at the top of search engine results pages, above organic and local listings. And of the available search engines, Google is by far the most popular not only because it controls most of the search engine traffic, but also because of its high level of flexibility, ad creation features, and detailed performance values.
8. Get online customer reviews
I just mentioned collecting reviews, but because reviews are so important for small and local businesses, it deserves its own section.
Word of mouth is one of the most powerful ways to promote your business to the right people. The testimonials on your own site are excellent, but the reviews on official platforms like Google, Facebook and Yelp are even better.
9. Monitor and respond to reviews
Many online directories allow anyone to add a list, so even if you haven’t listed your business, they may be there, collecting reviews. Be sure to claim the lists whenever possible and monitor these sites frequently. This way, you can respond to reviews – which is another great way to promote your business. Not only can you resolve (and even reverse) negative reviews, but how you respond to reviews (both positive and negative) can reveal your brand values and give potential customers an idea of what it’s like to do business with you.
10. Try a marketing influencer collaboration
Your business may be part of communities, both geographically and focused on the niche, and influencers are stars in your niche. They are not on the red carpet and do not host their own talk shows, but they are highly respected. Popular and highly trusted experts in your niche. Influencers have a large number of social media and / or blog followers, which means they can promote the business to a massive and relevant audience.
However, influencer marketing is a careful strategy. Before contacting an influencer, take the time to familiarize yourself with his or her accounts on all networks; comments, appreciations and distributions in their content; and make sure you approach it with a specific request and something of equal value in schimb.
11. Invest in advertising on social networks
Advertising on social networks is one of the most advanced forms of digital advertising, extremely used and most profitable. Over 3.6 billion people use it and it is constantly evolving to provide ease of use and exceptional value for your advertising campaign.
12. Build an email list
Creating a newsletter that offers information and special offers is one of the best ways companies can keep their name in front of customers. Consumers like to benefit from a special treatment or a good offer, which is an incentive for them to sign up for a business newsletter. To be effective, newsletters should not focus on advertising jargon, but on providing advice, news and special offers or coupons.
There are plenty of options when it comes to promoting your business, regardless of budget. Implementing the strategies in this post will definitely work, especially if you review and review your strategy regularly.