Whether you’re just starting out or using the same approach for a while, it never hurts to review your content strategy plan – to make sure it’s up-to-date, innovative and engaging to your customers, no matter when or how they plan to buy.
The first step to eliminating competition – and actively involving your audience – is to have a solid and intelligent content marketing plan.
If you have planning issues or need some new ideas to include in the plan, read on.
In this post, we’ll find out what your content strategy is, why your business needs a content marketing plan, and what steps you need to take to create your strategy.
What is the content strategy?
The content strategy refers to the practical management of any tangible support that you create and hold: written, visual, downloadable. Content strategy is part of your marketing plan that continually demonstrates who you are and the expertise you bring to your industry.
You may have heard how important it is to create content for the development of your business, but as you will see in this post, it must have a well-planned purpose.
When developing a content strategy, there are a few questions to answer.
Who will read your content?
Who is your target audience for your content? For how many audience segments do you create content? Just as your business may have multiple types of customers, your content strategy may cater to more types of readers.
Using a variety of content types and channels will help you deliver different content to every type of audience you have in mind and involve everyone your business does business with.
What problem will you solve for your audience?
Ideally, your product or service solves a problem that you know your audience has. At the same time, your content will train and educate your audience through this problem as they begin to identify and address it.
A solid SEO content strategy supports people on both sides of your product: those who still realize what their main challenges are and those who are already using your product to overcome those challenges. Your content strengthens the solution (s) you offer and makes your customers more qualified users of your product.
What will make it unique?
Your competitors probably have a product similar to yours, which means that your potential customers need to know what makes you better – or at least different. This is where the content comes in.
What content formats will you focus on?
What forms will your content take? Infographics? Videos? Advertorial? Blog posts? Once you have identified the topics, you will need to decide which formats to budget for so that you can best express that position.
On which channels will you publish?
Just as you can create content in different formats, you will have different channels that you can publish. Channels may include owned properties, such as your website and blog; and socializing properties, such as Facebook and Twitter.
How will you manage the creation and publication of content?
Discovering how you will create and publish all your content can be a daunting task. It is important for a content strategy to know who creates what, where it is published and when it will be broadcast.
Content marketing helps companies prepare and plan reliable and cost-effective sources of website traffic and new leads. If you can create a single blog post that gets a steady amount of organic traffic, a built-in link to an ebook or free tool will continue to generate customers over time – long after you click Publish.
Types of content marketing
These are the most popular types of content marketing you can create for your readers and customers.
- Blog posts
If you haven’t already noticed, read a blog post right now. Live blog posts on a website and should be published periodically to attract new visitors.
Posts should provide valuable content for your audience, making them more inclined to post on social media and other websites. We recommend that blog posts be between 1,000 and 2,000 words long, but you should experiment to see if your audience prefers longer or shorter readings.
An advertorial is a form of advertising that involves providing information about the product in the form of an article. Usually, a brand pays the publisher for such an article. These advertorials are designed to look like a written article and seem to provide information rather than advertise a product. advertorials.
They are the most effective form of advertising and link building for your site.
- Case studies
Case studies are your opportunity to tell the story of a client who has managed to solve a problem by working with you. A case study is probably the most versatile type of content marketing because it can take many different forms – some of which are find out on this list. That’s right, case studies can take the form of a blog post, advertorial, article, e-book, podcast… even an infographic.
Templates are a useful content format because they generate leads for you, while providing tremendous value to your audience. When you provide your audience with template tools to save time and help them succeed, they are more likely to interact. with your content in the future.
Infographics can organize and visualize data in a more convincing way than words. These are great content formats to use if you are trying to share a lot of data in a clear and easy to understand way.
Videos are a very captivating content medium and can be shared both on social platforms and on websites. Videos require a greater investment of time and resources than written content, but as visual marketing grows in popularity – after all, it’s 40 times more likely to be shared on social media than other types of content – it’s an environment. with which it is worth experimenting.
Launching a podcast will help your audience find you if they don’t have the time or interest to read content every day. The number of podcast listeners is growing.
- Social Media
Once you’ve been posting content on your own site for a while, it may be time to start thinking about sharing your content on other sites. This could mean redefining content in new formats and publishing them on your blog, creating original content specifically for external sites, or publishing site content on various social networks.
- Electronic books
Ebooks are lead generation tools that leads can download after submitting a lead form with their contact information. They are usually longer, more in-depth, and published less often than blog posts, which are written to attract visitors to a site.
Ebooks are the next step in the inbound marketing process: after reading a blog post (like this one), visitors may want more information.
This is where the CTAs come into play, directing people to a landing page where they can send their contact information and download an e-book to find out more valuable information for their business.
It takes time, organization and creativity to develop a successful content marketing strategy. From building the foundation of your content marketing plan to adding tools to better manage your content, setting up your new year strategy won’t be a problem if you follow the steps and explore the resources.