Many companies rely on in-house marketing and advertising skills. But as they grow, partnering with an advertising agency often becomes a necessary move in the process. Outsourced marketing has its advantages. Agency professionals live and breathe advertising, and applying their expertise to marketing initiatives can strengthen a brand’s authority. In addition, the agency’s partners see the business from all perspectives and represent a valuable feature for creating brand new messages.
Here’s what to consider when selecting an advertising agency:
- What is your advertising goal?
You need to have an idea of what you want to achieve with your advertising efforts. Are you launching anything new? Do you need to reach a quantifiable goal? Know that the best ROI will be produced by those who excel in brand strategy and execution, and not in selling advertising space.
The best way to get to know any organization is through customers. Clients describe the level at which the agency operates. A concrete list of customers shows credibility.
State-of-the-art enterprises tend to turn to popular and well-known agencies. However, this is not the only way to decide what is best for you. Choose the advertising agency that has a similar customer base to your business.
- Don’t hire an agency, hire a partner
Marketing, communication, brand building – all call for creativity and cooperation. So, you need an agency with a culture that matches yours. You need people who are collaborative, innovative and proactive. You need an agency that will dedicate time and listen to you, study your business and market, share research and analysis, and work as a partner rather than a supplier. You need an agency that thinks long term and with which you can build a relationship.
- The location doesn’t matter much
In today’s world of connectivity, physical distances don’t really matter. You can keep in touch from anywhere. So, you don’t have to limit yourself to a certain location. If you locate an agency with the skills, experience, and culture that matches your checklist, talk to them, even if they are in another city.
- Search beyond Google
Although Google search is a good starting point when looking for a creative agency, it’s worth asking around your network of business and personal contacts and see if anyone has any recommendations. Many small agencies grow through referrals and may not appear in Google search, so you may lose some good agencies in the making.
- Make sure the agency offers complete and integrated services
Marketing involves different activities, so it is possible for one project to be connected to another. A professional advertising agency should have a high level of expertise in all aspects of marketing.
It may work specifically on your site, but do I understand how it will work with your social networks? It is possible to design your corporate identity, but can I use it creatively in designing your exhibition stand? A good creative agency may have its own specialization, but should be able to recommend or advise you on all the services you need – for more efficient integration and return on investment.
Both the financial position and that of the agency should be assessed. You cannot hire an agency that does not fall within the budget allocations. It is not necessary to go to the most expensive business, because this will negatively transform your cash flow! Choose the most appropriate agency with the financial budget of your organizations.
The agency you are interested in should also have a stable financial position. The more stable it is, the greater the chances that it will be successful in performing its tasks.
Payment processes must be viewed carefully to meet the requirements. This should be clarified in advance to avoid any further problems.
As previously mentioned, the clientele of the business is a factor that indicates its authenticity. The authenticity, integrity and image of the agency should be taken into account. Credibility can be analyzed mainly by analyzing previous records. Customer details can be accessed through their history and company information.
- Expertise and experience
An agency’s experience would show how much it excelled in its business. Some advertising agencies focus on a specific aspect of advertising or on a particular business sector. Agencies that promote content related to your business are familiar with how to market your brand.
However, this is not the only requirement. The agency’s experience in the industry counts as it makes a selection. Experience allows him to understand what your customer needs. This will help you get the message across and not have to explain everything from scratch.
- Management skills
Is the agency able to manage all its tasks and maintain its clientele? If so, you are on your way to choosing the right advertising agency. Agencies manage their own financial needs and clients. Agencies that have a problem-solving approach are more effective than those that do not. Their ability to react should also be taken into account. Agency experts should be able to answer your questions in a timely manner.
Are you looking for a creative agency? Why not consider Detedi? Detedi.com is an advertising agency that offers effective solutions, whether it is marketing solutions, brand awareness or digital design. Detedi is passionate about customer relations and designing solutions that deliver results.