There is no way to get rid of the fact that backlinks remain one of the top three factors in the Google rankings and are unlikely to change any time soon.
This means that many marketers and website owners are wondering how to get backlinks to their site. Links from one site to another are seen as votes of trust and authority.
This increased authority can mean higher SERP rankings, giving your site more visibility and probably more organic traffic. That being said, not all links are viewed equally in Google’s eyes, and the wrong type (toxic links) can affect your ranking rather than help.
7 ways to earn backlinks
Wondering how to get more backlinks to your site? Building backlinks will help you improve your search engine rankings. With a higher search engine ranking, your site can see a big traffic boom.
Building links through advertorials
When it comes to getting links to your site, you can use articles to present your products or services to the public, while gaining links that do much more than increase your search rankings.
It is one of the oldest strategies to gain links for one simple reason: it works. If you are unfamiliar with this strategy, it involves contacting other site and blog owners to contribute content for free. Then, if a site owner accepts your offer, you can include a link to your site in the body of the content.
So, if you want to use this strategy, you will need to take the time to come up with ideas relevant to the audience of your target site, then create content that deserves a link.
Guest blogging is a tried and true way to introduce your business to a whole new audience and each guest post will also bring you at least 1 backlink to your site.
Participate in industry forums
If you participate in forums relevant to your niche, you can get the backlink there and get some recommendations to your site. First, search Google for the word “forum” plus the name of your niche or industry.
Just filling out your profile on one of these forums will usually give you a backlink, as you are likely to request it as part of the registration process. Make sure you add the keywords you want to rank as part of your profile.
Comments on relevant blogs
If you are selective about the blogs you choose to leave comments on and if your comments add value to your post, you can get significant traffic with this method. Adding value is your main goal. Don’t just try to publish your link, but look to build a connection with the blogger and present yourself as an attentive and intelligent contributor to the industry.
To make the best impression possible, choose a point in the article to approach. Share your thoughts in a sentence or 2 and work the backlink organically.
Registration in local and niche directories
If you find a directory that is relevant to your niche and, if so, your location, you can work on getting a link that can be followed on the site.
Create Skyscraper content
Skyscraper content is a link building strategy that involves finding popular content online, improving it, and duplicating backlinks.
Simply search on Google for the chosen topic. For example, if you want to write a guide to social media marketing, type “social media marketing” in the search bar. The results that appear on the first page are the most popular and should have the most backlinks.
Choose an article from the first page of search results and write your own post 10 times better. You can make the article longer and more in-depth, you can add quality images that are missing from the original article, or you can add additional information that was not included.
Search for resource pages
Resource pages contain a list of resources and links that website owners find useful to their audience.
For example, a fishing-oriented site may have a resource page that contains links to recommended fishing gear, lists of the best fishing spots, and fly fishing tips for beginners.
If you are blogging about fishing or your company sells fishing related products, you can contact the owners of these resource pages and ask them to add you to the list.
Keep in mind that many sites place products on the pages of resources they know I use them. Instead of asking for a direct mention, try to offer a collaboration. This allows the site owner to know your product and you have a much better chance of developing that relationship.
To find relevant resource pages, perform a simple Google search for the niche keyword with terms such as “useful resources,” “useful links,” or “resource list.”