As a central digital marketing strategy, there are plenty of reasons to invest in SEO – and even in an advertising agency – to increase brand awareness, reach more customers, and earn more revenue. online.
That’s why we’ve compiled a list of the biggest benefits of quality SEO content (advertorials, SEO articles), from increasing your credibility to maximizing your advertising strategy. Read on to find out the full list of benefits that come with an SEO strategy!
1.Quality SEO content improves the return on your investment
When you invest in digital marketing strategies, you want to get the highest possible return on investment (ROI). With a smart and competitive SEO strategy, you can expect an impressive ROI.
When it comes to search engines, they offer a rate close to almost 15% for potential new customers. It doesn’t seem like much, but when you compare it to traditional marketing – which is less than two percent – it’s massive. This means that you can increase the conversion rate of potential customers by almost 13%.
For many companies, this increase in revenue is one of the biggest benefits of SEO.
However, additional search revenue depends on SEO. If your website is at the bottom of search results on page two, three or four, users will not find your site. They will stay on the first page of results, which means you won’t generate leads from Google or any other search engine.
2. SEO increases credibility
A key benefit of SEO that many companies ignore is how it improves your credibility among consumers. The first page ranking of search results signals to users that Google – or another search engine such as Bing – trusts your website.
This is one of the reasons why 75 percent of users stay on the first page with search results. They rely on search engines to filter their results, eliminating spam sites. Google, as well as other search engines, understand this, which is why it uses on-page and off-page signals to rank websites.
These signals, which can range from the content you create to the speed of your website, demonstrate that your site is secure and credible. It also emphasizes that your web page answers a user’s questions.
3. SEO generates high quality traffic to your website
SEO also helps you gain more high quality traffic to your site. Unlike traditional marketing, digital marketing provides hyper-targeted tools. Instead of paying for a billboard and hoping that your target audience sees it, you know that they will see your website in the search results.
In addition, you reach your target audience at prime time. They look for you – they don’t drive to work or they don’t watch TV – which means you have all their attention. It also means they are more likely to act.
This difference in user intent is one of the reasons why 89% of marketers consider SEO to be a successful strategy.
4. SEO will measure your success with real numbers
It is essential to understand the impact of your investment, whether it is advertising or marketing. That is why it is a massive advantage, not only of digital marketing, but also of SEO, which can monitor the success of your strategies.
The best part is that you can access your digital marketing analysis in real time.
With Google Analytics, as well as other web analytics tools, it’s easy to evaluate the performance of your SEO strategies. Some values for monitoring include your site traffic, rejection rate, conversions and site time.
5. SEO promotes your company all day, every day
Depending on your business, you can provide services 24/7. However, if consumers can’t find your site, this doesn’t help. That’s where another key SEO benefit comes in handy – it can promote your business 24/7.
This is critical, especially when you consider that Google processes over 60,000 searches per second.
It also strengthens the ability of digital marketing to connect with users on their own terms. Don’t try to reach consumers with a billboard that they notice when they leave town for the weekend – you reach them when they look for you.
This improves the value of your site for users because you provide an answer to their problem.
6. SEO targets every stage of the strategy
Increasing content marketing makes SEO even more valuable to companies. With content marketing, which includes a number of types of content, by from infographics to blog posts, advertorials, connect with consumers at every stage of your marketing channel.
The best part is that users like this approach. Over 60% of consumers prefer companies that create original content for them, which can also help increase brand awareness and loyalty for your business. This benefit of search engine optimization is a gain for both consumers and and for companies.
7. SEO increases brand awareness among high value buyers
With your content marketing and SEO strategy, prove to consumers that you are more than a provider of products or services. You are also a valuable resource for industry information, which will increase your value to the public.
If you invest in video marketing, you may also be overwhelmed by your brand awareness efforts. Why? When users watch a video, brand association increases by almost 140% – to ensure that users see your videos, however, you need to optimize them for search.
With SEO, you can do that.
8. SEO generates more leads, sales and market share for your business
One of the most mentioned benefits of SEO is the increase of sales, potential customers and the market share that companies see. This advantage is also something you notice in your daily operations. See buyers coming into your store or ordering products shipped from your warehouse.
These increases occur because of your ranking in search results. Appearing on the first page of search results for high-value keywords used by your target audience, get clicks and visits from the consumers that interest you most. Not all of these visits will lead to sales, but you can be confident that some will.
9. SEO maximizes the success of your PPC campaigns
If you incorporate digital marketing into your business strategy, it is likely that you will invest in PPC advertising at some point. While PPC is a paid strategy and SEO is an unpaid strategy, they work well together – which is why you should think about the partnership of the two.
However, how will SEO help PPC campaigns?
First of all, with SEO and PPC, you strengthen your presence in search engines. Your site not only appears at the top of paid search results, but also in organic ones. This gives users two opportunities to visit your site, plus it accentuates your brand.
Another advantage of SEO is that you can apply your SEO data to your PPC campaigns. A webpage that leads to conversions, for example, can increase in value if you incorporate it into your PPC campaign. Even better, that landing page can target a low cost-per-click (CPC) keyword.
10. SEO helps you outperform your toughest competitors
With 80% of users relying on the Internet to research a product acquisition, expect your competitors to invest in SEO as well as other digital marketing strategies. Therefore, if you omit SEO, you can expect sales and global market share to decline.
When users search for questions about your services or industry, your site won’t appear – and if it does, it’s probably on the second, third, or fourth page. However, only 25% of users go to the first page of search results, which reduces your benefits and potential leads.
That’s why if you want to compete against your competitors, SEO is essential. Invest in SEO, and develop a smart strategy and you can beat the toughest competitors. Even if the businesses in your industry do not use SEO, it is a massive advantage for your business if you are the first.